“Sporting the Colors”
By Scott Koskoski `00
Alumni Association Board Member, Chair of the Advancement Committee
Am I in the right place at the right time, or is “Hurst Nation” really growing by leaps and bounds?
Throughout my travels over the summer, I’ve seen Mercyhurst pride in a few places I’d never expect to (but am not sure why): A bumper sticker on a car at a Knoxville, TN Walmart; a group of three students wearing Hurst t-shirts in Garden City, SC beach; and on a duffel bag in the Denver airport.
Not exactly earth-shattering news, I know, and the kind of thing many other (larger) schools take for granted. But this, I hope, is a sign of much more spreading of ‘Hurst pride to come. As recently as last decade when I graduated and moved around the country often, the typical question I received when wearing Mercyhurst apparel was either “What’s Mercyhurst?” or “Mercy-where?” And here I thought our cameo appearance – Gannon colors and all – in Tom Hanks’ hit “That Thing You Do” introduced us to the world back in 1997.
We’re a known entity university now, though – and the best is yet to come. Thanks to exploding successful academic programs with national and international presence, ranked athletic teams and national championships, and of course, the change to University status, outsiders and perfect strangers are beginning to come to know the Kelly Green and Royal Blue, and the Lakers who wear it.
This grassroots marketing is up to us to continue, though! Check out the Bookstore’s website and pick up a bumper sticker; dust off a t-shirt (it can be a relic and even say College), and download (for free!) the seasonal Mercyhurst screensavers inspired by your Alumni Board of Directors. If all of us – all alumni out there – could do our “one thing” to show the pride in our alma mater, imagine the collective marketing impact – which, of course, will have tangible and direct benefits on our need to increase enrollment, give back to the Annual Fund and much more.
And…I didn’t see any maroon and gold on the beach this summer – therefore, it was a great vacation!